Gina Bruce Copywriter

Marketing challenges get my motor running. What's wrong? What's great? What needs tweaking or an overhaul? How do I help you reach audiences intellectually and emotionally? How do I make them love your brand as much as you do?

As a freelancer for most of my career, I've tackled all types and sizes of creative assignments with a deep passion for the work and the same objective - to ensure you stand apart from your competition and achieve your goals. I work solo, with partners, and with agencies and have particular experience in finance, travel, circulation promotion, education, and non-profits.

Current and Recent Projects:
Stony Brook Children's and Stony Brook Medicine, Modera Wealth Management, EpiCypher

Want to know more? Click on the CV and/or LinkedIn icons above. Want to talk? Contact me at ginabruce@me.com

East Hill Cabinetry • July 2020

A Brochure that Builds Relationships

East Hill Cabinetry, a premium provider of bespoke cabinetry, wanted a brochure to inform architects, interior designers, and contractors of its dedication to working in close partnerships. We created a sleek eight pager that highlights its philosophy and work ethics as well as its aesthetic principles.

Stony Brook Children's • June 2020

Teaching Kids about COVID-19

Stony Brook Children's Hospital wanted to create a kid- and family-friendly way to explain the coronavirus and COVID-19. I helped concept and develop this microsite, which included information and a fun, printable activity booklet aimed at the 4- to 8-year-old crowd.

Modera Wealth Management • November 2019

Modera Fee-Only Financial Planning & Wealth Management

For this wealth management firm's website and collateral materials, I was tasked with keeping it professional while also making it very user-friendly. A video, which I also scripted, lives on the home page and serves as a summary of the firm's unwavering dedication to clients' financial well being.

Channel THIRTEEN • October 2019

Brooklyn Best Direct Mail

"They say the streets of America are paved with gold. But I’m convinced the streets of Brooklyn are paved with stories." When New York's channel THIRTEEN wanted to use direct mail to raise funds to film a documentary about Brooklyn. I created a narrative that evoked the rich heritage and diversity of the borough.

United Nations Population Fund • October 2019

UNFPA Lifeline Postcards

One way to empower women is to help them to tell their stories. In this simple postcard series, we raised awareness of the challenges women face throughout the world and encouraged readers to come forth with their own personal experiences.

Finnair B2B • October 2019

Friends in High Places

"From the ground, it is a distant object of beauty - perfect, sleek and silvery in a cool blue sky. Listen carefully and you can hear it high in the air as it speeds its passengers ahead to new destinations or back to familiar ones. Inside Finnair’s new A330-300s, the interior is equally sleek and peaceful, the service quietly gracious and attentive, the seats comfortable, the food delicious, the needs of the passengers first and foremost. This is the way business travel should be. And how it is on Finnair."

Biaggi Luggage • October 2019

Welcome to the Fold

To highlight this luggage line's USP, a patented mechanism that enables each piece to neatly collapse for compact storage, I created the line: "Welcome to the Fold." I also wrote copy for a series of banners, which were originally used for a trade show then repurposed as ads.

Peerless Beverage Company • October 2019

Beer with Me

I love beer. But I don't often get to work on a project involving it. Until I was assigned to write this website for Northern New Jersey's largest beer distributor.

John P. Martin Excavating • November 2019

Digging In

For this client, I decided to get into the dirt, drawing on every Flintstonian pun I could think of to make this excavation business' site something fun to explore.